Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Oh, BTL is on the rise, no question about that. PTI Feeds | December 21, 2018 8:49 PM IST. Nishank has over ** years of experience working in the retail – real estate marketing space. We are pushing boundaries when it comes to ideas and innovations within malls. CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. It is 60:40 today in favour of BTL. DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. NB: Would you continue to invest more on such technologies in the future? ED, Pacific Malls . Mr. Nishank Joshi – Chief Marketing Officer at Nexus Malls - fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. Rahul Saraf . A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. LinkedIn. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. CMO, Nexus Malls (A Blackstone Company) Arjun Sharma. Dismiss. In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL in the retail space? All you need to do is pick it, pluck it, come to the mall and avail the discount,” Nexus Mall chief marketing officer Nishank Joshi told The Tribune. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … In this edition of BTL Baatein, powered by VISCOMM, Nishank Joshi speaks on how BTL is an important marketing activity and revenue-earner for malls. Style Hashtags has curated campaigns and experiences to position the malls as ‘International Fashion Destinations’. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. Select Citywalk. We hosted India’s first Augmented Reality show within the premises of our malls and also hosted India’s first Digital Dussehra, an eco-friendly way to celebrate the occasion across our entire portfolio. Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Nexus records 9 per cent annual sales growth, adds two new malls. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. He said the malls … Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. Home » Retail » Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall. Are there certain types of vehicles that you prefer to employ BTL promotions in this category? We are also people who love to decorate our homes during these festivals. Sushil Mohta. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. Nishank Joshi is on Facebook. Nishank: Introduction of E-Commerce has been a great boon for customers. Chairman, Merlin Group of Companies and Partner-Director, South City Group . So, both are equally important. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. Yash Ved of NewsBarons provides you the highlights of an interaction with Nishank Joshi, CMO of Nexus Mall, who believes “India is about 5 – 7 years away from shopping online for a majority of their needs.”. While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Nishank: Malls are the future of social spaces and will become even more aligned to the future needs of the consumer. Nishank Joshi. MD, Forum Group . Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. Post navigation. A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. The overall shopping behaviour of consumers, however, is constantly changing and shopping malls will need to focus on their strengths like touch, feel and experience, says Nishank Joshi, chief marketing officer, Nexus Malls, which is the Indian retail portfolio arm of world's leading investment firm The Blackstone Group. The mall … The site, its promoters and employees are not responsible or liable in any manner for the content, its quality, its impact, acceptance or promoting the content on the site. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. View this post on Instagram. We have also seen a massive shift in customer behaviour over the last 3-5 years. Everything shut after 9pm Mohali was … All Right Reserved. A digital media maverick and communications pro, he leads the Marketing function of the company. We’ve heard of traditional advertising, outdoor and inserts in newspapers… but BTL too? Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. Against common perception of the sole purpose of malls being shopping, malls have become community hubs where people come to eat, watch movies, hang out with family etc. Management Team – Nexus Malls Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. Nishank Joshi. Just a month and it is a very entertaining mix thus far already. How important is BTL in your industry? Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. However, I still feel India is about 5 – 7 years away from shopping online for a majority of their needs. MD, Bhumika Realty (Urban Square) … Mr. Nishank Joshi – Chief Marketing Officer. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. We also hosted Digital Pictionary across our portfolio on Children’s Day. Also, will this ratio change after the launch phase of a mall or a certain activity? Nishank Joshi Jobs People Learning Dismiss Dismiss. Trends definitely show that BTL and Digital are slowly replacing ATL in company budgets. NB: In this current scenario of online purchase, how do you think shopping malls would survive? Next up is our summer event that will show case fun activities across continents. Your view on this. Copyright 2016. Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. Which means; most of our eggs are in the BTL basket. The central installation is a 40 ft fashion maze where visitors can browse through a visual display of fashion trends across the last few decades before they reach the central portion which has an ethereal wedding gown that lights up every time someone steps in. See the complete profile on LinkedIn and discover Nishank’s connections and jobs at similar companies. Vinculum. Newsbarons is a greatest source of Industrial and business news updates around the world. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. Technology is the way forward when it comes to delivering superior experiential events. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. BTL has formed the very essence for mall promotions and advertising. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Chairman, Select Group . Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. Top Corporate News in India | Top Business News in India | Top Real Estate & Marketing News in India, Top Startup News in India | Top Corporate News India | Top Business News India, Top Real Estate News India | Top Startup News India | Top Banking & Finance News, Top IT Business News Today | Top India Budget 2018 News | Top Healthcare Business News India, Todays Telecom Business News | Todays Education Business News | Todays Automobiles News. We garnered a reach of over 21 million people over two days. And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. View Nishank Joshi’s profile on LinkedIn, the world’s largest professional community. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? It’s an evolving science. For Nexus Mall, inclusion of technology plays an important role for creating unique end user experience and their experiment with Augmented Reality and other digital technologies has garnered huge success for them. The latest mobile brands are testimony to this shift. Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. Interestingly, malls are great spaces for BTL activities too. wordreatil . Abhishek Bansal. About Us | Newsline | Neoteric | The Club. Online stores will see offline presence. It has been a magnificent summer at Seawoods Grand Central Mall alright. Given rising media costs, do you see BTL managing on its own, without ATL? From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. Then came Celebrating First, where patrons were asked to celebrate their firsts with the malls. CEO, Nexus Malls . Newsbarons is an online media platform designed to promote corporate news. What is/will be the ratio of ATL to BTL in your promotional plans? “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Tommy. Nishank has 9 jobs listed on their profile. 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